WILHELM GRAPHIX
DIGITAL ILLUSTRATION AND PRINT MEDIA
GRAPHIC DESIGN
LOGOS
When creating logos, I start by understanding the brand’s mission, values, and target audience to ensure the design resonates with its identity. I conduct research on industry trends and competitors to identify opportunities for a unique visual mark. From there, I brainstorm and sketch ideas, exploring shapes, typography, and symbols that capture the essence of the brand.
Once I have a few strong concepts, I move to digital design software like Adobe Illustrator to refine and experiment with color, balance, and scalability. I ensure the logo is versatile, memorable, and works across different mediums. After several iterations and feedback rounds, I finalize the logo with attention to detail, creating a design that’s both visually appealing and true to the brand's identity.
POSTERS
When creating posters, I start by defining the purpose and key message, ensuring I understand the audience and desired impact. I brainstorm ideas and explore visual elements that can capture attention and convey the message clearly. I then sketch out a few layout concepts, considering composition, hierarchy, and balance to guide the viewer’s eye.
Using design software like Adobe Photoshop or Illustrator, I bring the chosen concept to life, experimenting with typography, color schemes, imagery, and graphic elements. I aim for a design that’s eye-catching, communicates the message effectively, and aligns with the brand or event’s personality. After refining details and making sure the poster is visually engaging from a distance, I finalize the design for print or digital display.
UX DESIGN
Collaborating on a User Experience Design project, I focus on clear communication, openness to feedback, and maintaining a shared vision for the end product. I start by aligning with my team on the project goals, target users, and overall design direction. Throughout the process, I contribute ideas, sketches, and wireframes, and encourage team members to share their insights and expertise.
Regular check-ins and collaborative design reviews allow us to tackle challenges together, ensuring that our designs are intuitive and meet users' needs. I prioritize flexibility and responsiveness, quickly iterating on feedback and brainstorming solutions when new challenges arise. By fostering a collaborative and user-centered approach, we create designs that are both functional and engaging.