WILHELM HABLA
Visual Design
PORTFOLIO
As a visual designer focused on branding, typography, and visual storytelling. My work is driven by a balance of concept and craft, using research, sketching, and experimentation to develop thoughtful and cohesive design solutions. I'm interested in creating work that is both visually engaging and purposeful, with a strong emphasis on clarity and connection to its audience. Through design, he aims to communicate ideas effectively while building meaningful visual identities.
Caffe In
BRANDING & UX/UI
Caffe In is a mobile app designed to help users discover, support, and engage with local coffee shops. By combining café discovery, ordering, rewards, and educational experiences into one platform, the app aims to make supporting local cafés as convenient and accessible as visiting corporate coffee chains.
EcoSense Systems
UX/UI
EcoSense Systems is a UX/UI case study that encourages sustainable recycling habits through an engaging, community-focused mobile experience. By combining user research, iterative prototyping, and a playful raccoon mascot, the project transforms recycling into an accessible and rewarding journey, helping residents better understand their environmental impact while promoting long-term behavior change.
Tazo
PACKAGING REDESIGN
Tazo Matcha Series is a conceptual packaging project that reimagines Tazo’s brand through a line of premium matcha sachets. Combining custom structural packaging, vibrant ingredient-driven illustrations, and a cohesive visual system, the series creates a modern, café-inspired experience that appeals to wellness-focused consumers while balancing functionality, sustainability, and strong shelf presence.
2025 Golden Gate
Park Events
POSTER
Golden Gate Park Events Poster is a typographic exploration of hierarchy, movement, and storytelling. Inspired by the park's long, linear landscape, the poster uses an axial layout, expressive typography, and bold color contrast to transform event information into an engaging visual journey, demonstrating how type alone can communicate place, structure, and rhythm.
MEET WILHELM
A product-focused designer with a background in visual communication, passionate about creating clear, intuitive digital experiences. Hold an Associate’s degree in Digital Media: Graphic Design from the College of San Mateo and currently pursuing a 
B.S. in Visual Communication Design at San Francisco State University.
Design work combines UX thinking with strong visual design to 
simplify complex ideas into usable, thoughtful interfaces. Focus on clarity, accessibility, and a “less, but better” approach where 
designing solutions that support real users, real workflows, and meaningful experiences.
"Let's bring imaginations into reality."
