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PORTFOLIO

Visual designer specializing in branding and digital experiences. I create cohesive design solutions that balance creativity, clarity, and functionality, with experience across brand identity, marketing, web, and print.

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01

Natural Sensations
REBRAND

This project focuses on rebranding Natural Sensations, a health-focused café, with the goal of creating a more cohesive and modern visual identity. The redesign emphasizes freshness, wellness, and approachability to better connect with health-conscious students.

02

Caffe In
UX/UI Design & Branding

Caffe In is a mobile app designed to help users discover, support, and engage with local coffee shops. By combining café discovery, ordering, rewards, and educational experiences into one platform, the app aims to make supporting local cafés as convenient and accessible as visiting corporate coffee chains.

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03

The Creative Act
TYPOPHOTO

This project reinterprets The Creative Act: A Way of Being by Rick Rubin through dimensional typography and material experimentation. The goal was to visually translate creativity as light, energy, awareness, and transformation rather than designing a traditional book cover.

04

2025 Golden Gate Events
POSTER

This project explores designing an event poster for Golden Gate Park using typography as the primary visual element. The goal was to communicate multiple events clearly while capturing the energy and movement of the park.

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05

Tazo
PACKAGING

This project focuses on redesigning Tazo tea packaging through the creation of a Matcha Series. The goal was to expand the brand while maintaining its bold, ingredient-driven identity.

© 2020 by Wilhelm Graphix.

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